Managing Partner

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(954) 689-9484

Originally from Teaneck, NJ, Howard Bienenfeld entered the insurance business over forty years ago. Howard moved to Hollywood, Florida in 1976, where he set about to establish his family and his practice. In partnership with Carol Lasek and Mitchell Starr, Howard’s vision would grow into the firm that is now known as Bienenfeld, Lasek & Starr, LLC (BLS).

Howard’s innate ability to connect with people has played a huge factor in his success in the financial services world. “I built my business around the notion of ‘giving,’ ” says Howard as he outlines his personal philosophy for life. “I fundamentally believe that the more you give, the more that abundance is reflected back upon you.” This thinking is manifested in the firm’s approach to customer service. “It simply makes sense to treat clients well, so that we can cultivate lifelong relationships with them,” he says.

Testament to the fact that this is more than just a mantra is the firm’s high client retention rate of over 90%. Howard has been consistently recognized for his performance by the Massachusetts Mutual Life Insurance Company (MassMutual), and has achieved ELIF status, for an Exceptional Level of Insurance in Force, an achievement accomplished by less than 300 advisors in the company’s history.

Beyond BLS, Howard and his wife Carol are devoted and active members of the Jewish Community in Hollywood. They have served on numerous boards including Weinbaum Yeshiva High School, Brauser Maimonides Academy, The Jewish Federations, Jewish Women’s Foundation and Young Israel of Hollywood. Howard is also a Past President of Young Israel of Hollywood.

Howard and Carol are blessed with four children along with their spouses: Jared & Tara Bienenfeld, Rachel & Akiva Distenfeld, Jenna Bienenfeld & Sam Goldstein and Brooke Bienenfeld. They have eight lovely grandchildren.